Tuesday, 13 December 2011
Price and Publishing
The price of the magazine will be £2 this is so then it will be affordable to a wider majority of the target audience. It will be realised every fortnight (two weeks), this will ensure that the information is still up to date and it not costly every week, as people don’t have weekly disposable income to spend every week. As two issues of the magazine will be released each month I will be alternating between special edition and normal edition. But the special edition will be different to any other there will be two magazine one special edition and the other a normal edition with up to date music information about other music stars. This will be sold at the same price as any other edition, saving people money and keeping the amount of fortnight customers at the same number.
Doing my music research I have found out that mine is different to the others in the way I publish as well as the price.
VIBE magazine my competitor is selling theis at $5.99 equivilant to the price of £3.85.
They also sell every week this may be keeping the audience up to date by overall they are having at pay for for what they are getting.
That is why mine is the best fit for everyone who is going to buy the magazine.
Doing my music research I have found out that mine is different to the others in the way I publish as well as the price.
VIBE magazine my competitor is selling theis at $5.99 equivilant to the price of £3.85.
They also sell every week this may be keeping the audience up to date by overall they are having at pay for for what they are getting.
That is why mine is the best fit for everyone who is going to buy the magazine.
Target Audience
My target audience will be for people who are interested at the genre magazine that the magazine will be offering, this is Hip Hop/R‘n’B and Dance. This will then draw the attention of the people who like the genre magazine. I will be doing this by fulfilling their needs so then more magazines are bought when they are released. The magazine is targeted at sixteen to thirty year olds but it could even grab the attention of younger and older ages depending on who is featured in the magazine. It is also targeting both male and female audiences because both genders can like this genre music. This magazine will be released worldwide this will then increase the number of issues sold because of this the popularity will grow. This magazine will attract all types of people. My magazine will be aimed at the A, B, C1, C2, D and E groups; it will suit all of these groups because we are not formal or informal in what we will be producing in the magazine. People from all walks of life can enjoy reading the magazine as long as they are into the genre music that is going to be for. The audience group that I will be aiming at with be the Outer-Directed, the people that make up this group are the belongers, emulators and achievers. These groups of people like to fit in with the people around them; they like to follow the celebrity trend of what is hot or not. They also like to be social so this magazine can offer this.
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