East Riding Magazine

I will be analysing about will be East Riding College magazine. The magazine front cover has got a consistent house style which is black and white this is very simple and not very appealing. This is because they are meant to be producing this magazine for a target audience of 16 year old students. The target audience will be looking for something more appealing and colourful but still sticking to a house style of two to three colours.

            The magazine cover looks amateur and unprofessional looking this could be down to how much money they get to produce the magazine. The masthead on the cover does not stand out as it isn’t colourful or imaginative. It is not eye-catching to the target audience who are going to take this and read. Although there are these faults the positive thing is that the masthead font is the same as the font of the captions etc.

            The main image for the magazine is of Media students in Berlin. Although this is to do with college life it is not very effective. It does not put through a message of what about the subject itself is about although it does have a caption saying what it is. This is not a medium close up (from the waist up). This image in not very appropriate for the target audience as it is very dull and you are unable to see any positive aspects in the image. It would look more attractive if they used an image with students smiling and having fun on the trip and having eye contact with the audience would appeal to more people.

There isn’t a bar code on the front cover this shows that it is not a type of magazine you would find in any big retail shops. The presentation is not professional looking and it is free. This looks like a kind of magazine which has been used as a draft as part of coursework not for the students on campus to look and read at.

I am now writing about the ideology, the main image of the magazine is plain and boring which gives us the thought that the trip to Berlin was not interesting. But on the other the hand it shows that there is something interesting being done within the Media subjects.

The target audience for the magazine are the college students of East Riding these are students are from the ages of 16 and above. The logo on the bottom left corner tells us so which has got the name of the college name going through the logo. We also know that it is aimed at this target audience as the name of the magazine itself is called “Student Life”. There are also students from a media class in the main image which shows their participation.